Pricing

Straightforward monthly pricing. No cut of your bookings.

Every plan includes unlimited clients, unlimited appointments and unlimited reminders. You pay for the software, not for being busy.

Basic

Everything you need to run the day.

$24 /month

or $20/month billed annually — $240 a year, 2 months free (saves $48)

Solo estheticians getting off paper and out of the DMs.

Get started

Appointments, services and add-ons
Client records, photos and visit history
Treatment plans, sold and booked as a series
Digital intake forms with e-signature
Card payments, invoices and tips
Your own branded booking site
Specials — 4 ready-made: promo codes, open deals, first-visit and birthday offers
Waitlist, gift cards and prepaid packages
Patch tests, care steps and treatment proposals
Product inventory
Reports and dashboard
10 GB of photo and video storage
Unlimited appointment reminders

Marketing by email is unlimited. Appointment reminders by text and email are always free.

Pro

Basic, plus the tools that grow the book.

$48 /month

or $40/month billed annually — $480 a year, 2 months free (saves $96)

Established estheticians who want the chair full every week.

Get started

Everything in Basic, plus:

Memberships and recurring plans
Marketing links with booking attribution
Review requests and local SEO tracking
Social media — publish, measure and reply from one place
All 13 Specials — adds win-back, rebook, off-peak, last-minute, bundles, loyalty, refer-a-friend and gift card bonuses
Specials that send themselves, single-use code batches and Specials Insights
Opportunity engine — where revenue is leaking, and a pricing advisor
Your own toll-free texting number, at no extra charge
500 marketing texts a month
50 GB of photo and video storage

500 marketing texts a month. Appointment reminders never count against it.

Max

Every feature, multiple sites, and room to market.

$120 /month

or $100/month billed annually — $1,200 a year, 2 months free (saves $240)

Multi-room studios and teams working across more than one space.

Get started

Everything in Pro, plus:

Multiple locations with per-site hours and stock
Rooms and equipment that bookings reserve
Staff scheduling on a weekly rota
Staff roster, invites and roles you define yourself
Per-service staff eligibility, and clients who choose their provider
All 13 Specials, with automatic sends and Insights
1,500 marketing texts a month
100 GB of photo and video storage

1,500 marketing texts a month. Appointment reminders never count against it.

Included with every plan

Your own branded booking site at yourname.estisuite.com
Unlimited appointment reminders by text and email
The client app — your clients see their visits, forms and plans
Payments through your own Stripe account
Unlimited clients, appointments and services
Share a room with another business without ever double-booking it
The full app on iPhone, Android, tablet and the web

Prices in USD. When a client pays by card, Stripe charges its own processing fee (2.9% + 30¢ per online payment in the US) and that goes to Stripe. EstiSuite adds 0% on top — no cut of your bookings, your retail or your tips.

Card processing

What it costs to take a payment.

Two parties can charge you when a client pays by card. Only one of them does.

Stripe takes 2.9% + 30¢ per online card payment

Stripe's standard processing rate in the US. It comes out of the payment before it reaches your bank, and it goes to Stripe — we never see it.

Stripe takes 2.7% + 5¢ per in-person card payment

The card-present rate, if you take payment on a reader in your room. Cash and other offline payments are recorded in EstiSuite and cost nothing at all.

EstiSuite takes 0% of every payment you take

We do not take a cut of your bookings, your treatments, your retail or your tips. Your subscription is the whole of what you pay us — a busy month and a quiet month cost you exactly the same.

Stripe's rates vary by country and are set by Stripe, not by us — stripe.com/pricing is always the current word. Because the money is charged on your own connected account, Stripe bills you directly and pays you directly.

Compare

What's in each plan.

202 features on Basic, 289 on Pro and 312 on Max. Open any row to see everything inside it.

EstiSuite plan comparison
Feature	Basic $24/mo	Pro $48/mo	Max $120/mo
Booking & schedule
	Included 10 of 13	Included 10 of 13	Included All 13
Day, week and month views	Included	Included	Included
Team day view, a column per person	Not included	Not included	Included
Tap an empty slot to book it	Included	Included	Included
Several services in one booking, with custom durations	Included	Included	Included
Time blocks for lunch, admin and errands	Included	Included	Included
Warnings for overlaps and time outside your hours	Included	Included	Included
Symbols for a first visit, a plan session or a repeat	Included	Included	Included
Check-in and check-out, with wait time	Included	Included	Included
Booked, confirmed, completed, cancelled and no-show	Included	Included	Included
A list of past visits nobody closed out	Included	Included	Included
Reassign a booking to another provider	Not included	Not included	Included
A warning when a booking falls outside someone’s shift	Not included	Not included	Included
Live sync across every device signed in	Included	Included	Included
	Included All 3	Included All 3	Included All 3
Services with add-ons, durations and prices	Included	Included	Included
A starter menu priced as you tick it	Included	Included	Included
Appointment tools switched on per business Screening and visit documentation, only where you want them	Included	Included	Included
	Included 8 of 11	Included 9 of 11	Included All 11
Eight designs Organic, Modernist, Classical, Editorial Atelier, Botanical Ritual, Bespoke Spa, Luminous, Electrified	Included	Included	Included
Edit on the page, with three colors and a saved palette	Included	Included	Included
Twenty sections you show or hide Services, specials, plans, gallery, before & after, shop, reviews, FAQ…	Included	Included	Included
Your own subdomain, a publish switch and a preview link	Included	Included	Included
Your own terms, privacy, cancellation and returns pages	Included	Included	Included
Structured data for search, from what you published	Included	Included	Included
Gift cards and packages sold online	Included	Included	Included
A share kit: link, QR code and a printable sign	Included	Included	Included
A memberships section clients join from	Not included	Included	Included
Clients choose who they book with	Not included	Not included	Included
Every location on one page	Not included	Not included	Included
	Included All 5	Included All 5	Included All 5
Book from the same availability your calendar shows	Included	Included	Included
Repeating visits, every 1 to 12 weeks Set up by the client as they book	Included	Included	Included
Move or cancel online, with the notice you require	Included	Included	Included
A no-login link to manage an appointment	Included	Included	Included
Add the visit to their Google or Apple calendar	Included	Included	Included
	Included All 5	Included All 5	Included All 5
Clients join for a date and a window of time	Included	Included	Included
Tell the waitlist when a slot frees up	Included	Included	Included
One-tap claim links — the first to confirm gets the slot	Included	Included	Included
Offers sent automatically when someone cancels If you switch it on	Included	Included	Included
Quiet hours, a daily cap and a second wave	Included	Included	Included
	Included All 3	Included All 3	Included All 3
Each other’s bookings shown as busy time	Included	Included	Included
A shared booking page for the suite	Included	Included	Included
Invite, accept or disconnect whenever you like	Included	Included	Included
	Not included	Not included	Included All 3
Each site with its own hours	Not included	Not included	Included
Staff assigned to the sites they work at	Not included	Not included	Included
The calendar filtered by location	Not included	Not included	Included
	Not included	Not included	Included All 3
Rooms and machines, each with a capacity	Not included	Not included	Included
A booking held off while what it needs is busy	Not included	Not included	Included
Scheduled downtime for equipment	Not included	Not included	Included
	Not included	Not included	Included All 2
A weekly rota by person and location	Not included	Not included	Included
Overlap warnings and hours totals	Not included	Not included	Included
Clients
	Included All 9	Included All 9	Included All 9
Search by name, email or phone	Included	Included	Included
Every visit on one timeline, with total spent	Included	Included	Included
Timestamped notes	Included	Included	Included
A care goal: preferred services and how often	Included	Included	Included
Birthdays on file	Included	Included	Included
Text and email consent recorded	Included	Included	Included
Cards on file, gift cards and packages on the profile	Included	Included	Included
Import from a spreadsheet or another booking system With column matching, a preview and duplicate checks	Included	Included	Included
Archive and restore	Included	Included	Included
	Included All 9	Included All 9	Included All 9
A form builder with required and signed questions	Included	Included	Included
Intake, consent, waiver, policy and photo-release forms	Included	Included	Included
Seven ready-made templates Intake, general, peel, microneedling, waxing, lash & brow, photo release	Included	Included	Included
Several forms sent in one no-login link	Included	Included	Included
Filled in person at the desk	Included	Included	Included
A typed, timestamped e-signature that freezes the form	Included	Included	Included
An alert when a client booked in the next 48 hours hasn’t signed	Included	Included	Included
Health questions asked again before each visit	Included	Included	Included
Rules that warn about or block a booking from intake answers	Included	Included	Included
	Included 5 of 6	Included All 6	Included All 6
Sessions, spacing, a bundle price and milestones	Included	Included	Included
Recommended products with the plan	Included	Included	Included
Progress on the profile, with an overdue badge	Included	Included	Included
Counted back from a wedding or an event Bookings too close to the date are refused	Included	Included	Included
Shown on your booking page, if you choose	Included	Included	Included
Plans drifting off schedule, ranked by what they’re worth	Not included	Included	Included
	Included All 7	Included All 7	Included All 7
A face and body zone map	Included	Included	Included
Settings for eight modalities, and Fitzpatrick type	Included	Included	Included
The last visit’s settings copied in one tap	Included	Included	Included
Sign to lock, with addenda after	Included	Included	Included
Your own step-up limits, with a warning before you pass one	Included	Included	Included
Progress charts on the profile	Included	Included	Included
Export as CSV	Included	Included	Included
	Included All 4	Included All 4	Included All 4
Recorded and read	Included	Included	Included
Required by the services that need one	Included	Included	Included
A waiting time and how long a result stays valid	Included	Included	Included
Block the booking, or just warn	Included	Included	Included
	Included 3 of 4	Included All 4	Included All 4
Options with prices, photos and a note	Included	Included	Included
A deposit, and a discount for paying in full	Included	Included	Included
Accepted with an e-signature, then booked and paid online	Included	Included	Included
Unanswered and expiring proposals flagged to follow up	Not included	Included	Included
	Included All 5	Included All 5	Included All 5
Steps timed before and after each visit	Included	Included	Included
Sent by app notification or email, or shown only	Included	Included	Included
Staff-only steps	Included	Included	Included
A starter library to begin from	Included	Included	Included
A Care Plan screen in the client app	Included	Included	Included
	Included 4 of 5	Included All 5	Included All 5
Standard angles, with a ghost of the last photo	Included	Included	Included
Before, after and progress shots	Included	Included	Included
Side-by-side and slider compare	Included	Included	Included
A photo release the client can revoke	Included	Included	Included
Turned into a social post draft	Not included	Included	Included
	Included 9 of 10	Included All 10	Included All 10
A dashboard with pinned specials and upcoming visits	Included	Included	Included
Book, move, cancel, repeat or join the waitlist	Included	Included	Included
Forms filled and signed	Included	Included	Included
Gift cards to view and buy, and packages	Included	Included	Included
Purchases, receipts and paying a balance	Included	Included	Included
Proposals, care plan and an event countdown	Included	Included	Included
A skin journey, if they opt in	Included	Included	Included
Specials and your products	Included	Included	Included
Your policies	Included	Included	Included
Memberships to join, manage or cancel	Not included	Included	Included
Messages & texts
	Included All 4	Included All 4	Included All 4
Sent automatically, as many hours before as you choose	Included	Included	Included
By text where the client agreed, otherwise by email	Included	Included	Included
A link to move or cancel in every reminder	Included	Included	Included
Booking confirmations by email	Included	Included	Included
	Included All 3	Included All 3	Included All 3
One thread per client, text and email together	Included	Included	Included
Reply on either channel	Included	Included	Included
A notification when a client writes	Included	Included	Included
	Included 4 of 5	Included All 5	Included All 5
Email to every client, or to those with a visit coming up	Included	Included	Included
Text sends, with the cost in segments shown first With your own number and texts to spend	Included	Included	Included
Consent and opt-outs enforced on every send	Included	Included	Included
A special sent with its booking link	Included	Included	Included
Only to the clients a special applies to	Not included	Included	Included
Marketing texts per month Counted in carrier segments	Email only	500	1,500
Extra texts Prepaid credit packs — used after your allowance, never expire	From $35	From $35	From $35
Automatic credit top-ups Off until you switch them on, with a monthly ceiling you set	Included	Included	Included
Your own toll-free texting number Registered with the carriers for you	Not included	Included	Included
Local phone number Optional add-on	$49 + $10/mo	$49 + $10/mo	$49 + $10/mo
Money
	Included All 5	Included All 5	Included All 5
Payouts straight to your own bank	Included	Included	Included
Tap to Pay on your own phone, with tip presets A contactless card or wallet, no reader — with the iPhone and Android apps	Included	Included	Included
Charge a saved card	Included	Included	Included
Pay part or all of a bill with a gift card	Included	Included	Included
Receipts that name each discount and tip	Included	Included	Included
	Included All 10	Included All 10	Included All 10
Built from services, retail products or your own lines	Included	Included	Included
Emailed with a pay link	Included	Included	Included
Clients tip on the pay link — even after paying	Included	Included	Included
Partial payments	Included	Included	Included
Cash, card machine and other payments recorded	Included	Included	Included
Tips kept separate from what the service earned	Included	Included	Included
Sales tax, with your state’s rate suggested	Included	Included	Included
Discounts and promo codes at checkout	Included	Included	Included
A mistaken payment reversed, or a bill voided Voiding hands back package and deposit credit	Included	Included	Included
Outstanding, collected and tips at a glance	Included	Included	Included
	Included All 4	Included All 4	Included All 4
Deposits by percent or a fixed amount	Included	Included	Included
A card saved with nothing charged	Included	Included	Included
No-show and late-cancellation fees, offered — never automatic	Included	Included	Included
Your cancellation policy shown at booking	Included	Included	Included
	Included 7 of 9	Included All 9	Included All 9
Sold online from your booking page	Included	Included	Included
Issued or given at the desk	Included	Included	Included
The code emailed to the recipient, with resend	Included	Included	Included
Full balance history on every card	Included	Included	Included
Lock a card	Included	Included	Included
Outstanding balance across all cards	Included	Included	Included
Clients see their cards and balances in the app	Included	Included	Included
Buy a card, get a bonus card	Not included	Included	Included
Promotional credit with its own expiry, tracked apart	Not included	Included	Included
	Included All 4	Included All 4	Included All 4
Bundles that show the client what they save	Included	Included	Included
Sold from the client’s profile	Included	Included	Included
Bought online from your booking page	Included	Included	Included
What’s left in every package, used at checkout	Included	Included	Included
	Not included	Included All 7	Included All 7
Billed weekly, monthly, quarterly or yearly	Not included	Included	Included
Included services and products, a member discount and perks	Not included	Included	Included
Monthly and annual recurring revenue at a glance	Not included	Included	Included
Price locked in at sign-up	Not included	Included	Included
Pause, resume or cancel a member	Not included	Included	Included
Clients join online and cancel themselves	Not included	Included	Included
What a member’s plan covers, shown as you book	Not included	Included	Included
	Included 8 of 9	Included 8 of 9	Included All 9
Stock levels with reorder points	Included	Included	Included
Low-stock alerts	Included	Included	Included
A run-out forecast from upcoming bookings	Included	Included	Included
Back-bar stock: restock, transfer, adjust	Included	Included	Included
An order-more link to your supplier	Included	Included	Included
Inventory value at cost	Included	Included	Included
Retail on the bill, with stock moved when it’s paid	Included	Included	Included
Products shown on your booking page and in the client app	Included	Included	Included
Stock per location	Not included	Not included	Included
Specials
	Included 4 of 13	Included All 13	Included All 13
Promo code	Included	Included	Included
Open deal	Included	Included	Included
First visit	Included	Included	Included
Birthday	Included	Included	Included
Win-back	Not included	Included	Included
Rebook reward	Not included	Included	Included
Off-peak	Not included	Included	Included
Last-minute opening	Not included	Included	Included
Bundle / free add-on	Not included	Included	Included
Provider intro pricing	Not included	Included	Included
Loyalty punch card	Not included	Included	Included
Refer a friend	Not included	Included	Included
Gift card bonus	Not included	Included	Included
	Included 3 of 6	Included All 6	Included All 6
Percent off	Included	Included	Included
Amount off	Included	Included	Included
A special price Never raises a price that is already lower	Included	Included	Included
A free service	Not included	Included	Included
A bonus gift card With an optional expiry on the promotional credit	Not included	Included	Included
Credit for the client who referred a friend With a cap on how much one client can earn	Not included	Included	Included
	Included 6 of 11	Included All 11	Included All 11
Start and end dates In your business’s own time zone	Included	Included	Included
Only certain services	Included	Included	Included
Minimum spend	Included	Included	Included
Retail products too, at checkout	Included	Included	Included
A cap on total uses Counted from the bookings that use it	Included	Included	Included
A limit per client	Included	Included	Included
Only on certain days and hours	Not included	Included	Included
Only when booked within hours of the start	Not included	Included	Included
Only with certain providers	Not included	Included	Included
Only when services are booked together	Not included	Included	Included
Combined with membership pricing	Not included	Included	Included
	Included 7 of 11	Included All 11	Included All 11
A Specials section on your booking page With “Book with this special”	Included	Included	Included
The client app’s Specials page	Included	Included	Included
Pinned to the client app’s dashboard	Included	Included	Included
A promo code field at booking and checkout	Included	Included	Included
Every discount listed by name on the bill	Included	Included	Included
A struck-through price where the deal applies to everyone	Included	Included	Included
Sent to your clients in a marketing message	Included	Included	Included
Sent only to the clients it applies to	Not included	Included	Included
Sent automatically, once per client By email and app notification — never by text	Not included	Included	Included
Attached to a tracked marketing link	Not included	Included	Included
Single-use code batches, exported as CSV For a mailer, a print run or a partner	Not included	Included	Included
	Included All 5	Included All 5	Included All 5
Built from a template, never a blank rule	Included	Included	Included
A live preview of the card clients will see With its terms written out in plain words	Included	Included	Included
Live, scheduled, paused and ended at a glance	Included	Included	Included
Pause, resume, end tonight or archive Its record stays when it ends	Included	Included	Included
Uses counted against the cap you set With the bookings and bills behind every use	Included	Included	Included
	Not included	Included All 8	Included All 8
A funnel from views to book clicks, bookings, completed and paid	Not included	Included	Included
Discount given, money collected, and gross against net	Not included	Included	Included
Uses reserved, redeemed and released — and the no-show rate	Not included	Included	Included
New clients won, what they’ve spent since, and whether they came back	Not included	Included	Included
Average ticket and add-on attach rate with the special	Not included	Included	Included
For off-peak: how full the targeted hours got, against the weeks before	Not included	Included	Included
Results by code, by service and by channel — booking page, client app, tracked link or the desk	Not included	Included	Included
Every figure marked measured or estimated	Not included	Included	Included
Reports & growth
	Included All 6	Included All 6	Included All 6
This month’s revenue, appointments, clients and completed visits	Included	Included	Included
Today’s schedule	Included	Included	Included
Top services, and patch tests waiting to be read	Included	Included	Included
Quick actions for the jobs you do most	Included	Included	Included
Any report as a card, switchable	Included	Included	Included
A getting-started checklist	Included	Included	Included
	Included 15 of 17	Included 15 of 17	Included All 17
A business summary against the period before	Included	Included	Included
Revenue over time, actual against expected	Included	Included	Included
Revenue by service, and average ticket	Included	Included	Included
Appointments by status	Included	Included	Included
Cancellation and no-show rate	Included	Included	Included
Waitlist offers, by wave and by trigger	Included	Included	Included
Busiest days and hours	Included	Included	Included
Service popularity	Included	Included	Included
New clients, rebooking and retention	Included	Included	Included
Top clients by spend	Included	Included	Included
Treatment plan adoption, completion and revenue	Included	Included	Included
Proposal conversion and decline reasons	Included	Included	Included
Low stock, product usage and back-bar consumption	Included	Included	Included
Service margin per chair hour	Included	Included	Included
Lash fill cadence and retention	Included	Included	Included
Room and equipment utilization	Not included	Not included	Included
Revenue and appointments by team member	Not included	Not included	Included
	Included All 5	Included All 5	Included All 5
Invite a partner by page address or email	Included	Included	Included
Refer a client from their profile — no client data shared	Included	Included	Included
The client gets it by email and in their app	Included	Included	Included
Referrals sent, and bookings that came back	Included	Included	Included
A private note on each partner	Included	Included	Included
	Not included	Included All 14	Included All 14
Revenue upside, and money leaking or tied up	Not included	Included	Included
Lapsed clients, and clients who left without rebooking	Not included	Included	Included
Clients overdue against their own care goal	Not included	Included	Included
Stalled treatment plans, and event plans running out of time	Not included	Included	Included
Upcoming birthdays	Not included	Included	Included
Unanswered or expiring proposals	Not included	Included	Included
Services to cross-sell, and add-ons rarely attached	Not included	Included	Included
Retail for clients already using the product	Not included	Included	Included
Clients a membership would suit	Not included	Included	Included
Thin service margins	Not included	Included	Included
Unused stock and overstock	Not included	Included	Included
What no-shows and late cancellations cost you	Not included	Included	Included
Quiet hours, with an off-peak special drafted	Not included	Included	Included
A nudge sent from the card	Not included	Included	Included
	Not included	Included 4 of 5	Included All 5
Price rises backed by real demand	Not included	Included	Included
Learns from your own past price rises	Not included	Included	Included
Services that are booked out — a waitlist counts as demand	Not included	Included	Included
The lowest margin per chair hour	Not included	Included	Included
Capacity read from the staff rota and each site’s hours	Not included	Not included	Included
Marketing & social
	Not included	Included All 7	Included All 7
Short links you can share anywhere	Not included	Included	Included
To the booking flow, your page or any address	Not included	Included	Included
Tagged with source, medium and campaign	Not included	Included	Included
Clicks, bookings and revenue for every link	Not included	Included	Included
Conversion rate, and the bookings each link produced	Not included	Included	Included
Bot and link-preview clicks filtered out	Not included	Included	Included
A special attached to a link	Not included	Included	Included
	Not included	Included All 3	Included All 3
Your review link saved once	Not included	Included	Included
One-tap requests by text or email	Not included	Included	Included
Aimed at recent clients not yet asked, skipping opt-outs	Not included	Included	Included
	Not included	Included All 4	Included All 4
A tracker of what each directory shows for you	Not included	Included	Included
Name, address and phone mismatches flagged	Not included	Included	Included
Verified, mismatched and not-started at a glance	Not included	Included	Included
Community groups, with their posting rules	Not included	Included	Included
	Not included	Included All 10	Included All 10
Your business accounts connected once	Not included	Included	Included
One composer for every account	Not included	Included	Included
Posts, short videos and stories Where the network supports them	Not included	Included	Included
Every post checked against each network’s limits	Not included	Included	Included
A media library with search and tags	Not included	Included	Included
Followers, reach, likes and plays for each account	Not included	Included	Included
Live stories, shared again in a tap	Not included	Included	Included
Each post’s reach, plays and comments	Not included	Included	Included
Replies to comments sent from EstiSuite Where the network allows it	Not included	Included	Included
A history of everything posted, by network	Not included	Included	Included
Team & account
	Not included	Not included	Included All 4
Invite, re-invite or revoke	Not included	Not included	Included
Choose who performs each service	Not included	Not included	Included
Clients pick a provider, in the app and online	Not included	Not included	Included
“My schedule today” for each person	Not included	Not included	Included
	Not included	Not included	Included All 2
Custom roles with the permissions you choose	Not included	Not included	Included
Actions locked to the owner	Not included	Not included	Included
	Included All 2	Included All 2	Included All 2
Two-factor authentication, enforced on your data itself	Included	Included	Included
Active sessions, and sign out other devices	Included	Included	Included
	Included All 4	Included All 4	Included All 4
A guided setup	Included	Included	Included
A getting-started checklist and how-to guides	Included	Included	Included
Notifications chosen by event and by channel	Included	Included	Included
Run more than one business on one login	Included	Included	Included
Photo and video storage	10 GB	50 GB	100 GB
iPhone, Android, tablet and web The same full app, at no extra charge	Included	Included	Included
Monthly or annual billing Pay for the year and two months are free	Included	Included	Included

Basic

$24/mo

Booking & schedule

Appointment calendar — 10 of 13
- Day, week and month views
- Team day view, a column per person
- Tap an empty slot to book it
- Several services in one booking, with custom durations
- Time blocks for lunch, admin and errands
- Warnings for overlaps and time outside your hours
- Symbols for a first visit, a plan session or a repeat
- Check-in and check-out, with wait time
- Booked, confirmed, completed, cancelled and no-show
- A list of past visits nobody closed out
- Reassign a booking to another provider
- A warning when a booking falls outside someone’s shift
- Live sync across every device signed in
Services and add-ons — all 3
- Services with add-ons, durations and prices
- A starter menu priced as you tick it
- Appointment tools switched on per business
Branded booking site — 8 of 11
- Eight designs
- Edit on the page, with three colors and a saved palette
- Twenty sections you show or hide
- Your own subdomain, a publish switch and a preview link
- Your own terms, privacy, cancellation and returns pages
- Structured data for search, from what you published
- Gift cards and packages sold online
- A share kit: link, QR code and a printable sign
- A memberships section clients join from
- Clients choose who they book with
- Every location on one page
Clients book and manage themselves — all 5
- Book from the same availability your calendar shows
- Repeating visits, every 1 to 12 weeks
- Move or cancel online, with the notice you require
- A no-login link to manage an appointment
- Add the visit to their Google or Apple calendar
Waitlist — all 5
- Clients join for a date and a window of time
- Tell the waitlist when a slot frees up
- One-tap claim links — the first to confirm gets the slot
- Offers sent automatically when someone cancels
- Quiet hours, a daily cap and a second wave
Connected businesses — all 3
- Each other’s bookings shown as busy time
- A shared booking page for the suite
- Invite, accept or disconnect whenever you like
Multiple locations
Rooms and equipment
Staff scheduling

Clients

Client records — all 9
- Search by name, email or phone
- Every visit on one timeline, with total spent
- Timestamped notes
- A care goal: preferred services and how often
- Birthdays on file
- Text and email consent recorded
- Cards on file, gift cards and packages on the profile
- Import from a spreadsheet or another booking system
- Archive and restore
Intake and consent forms — all 9
- A form builder with required and signed questions
- Intake, consent, waiver, policy and photo-release forms
- Seven ready-made templates
- Several forms sent in one no-login link
- Filled in person at the desk
- A typed, timestamped e-signature that freezes the form
- An alert when a client booked in the next 48 hours hasn’t signed
- Health questions asked again before each visit
- Rules that warn about or block a booking from intake answers
Treatment plans — 5 of 6
- Sessions, spacing, a bundle price and milestones
- Recommended products with the plan
- Progress on the profile, with an overdue badge
- Counted back from a wedding or an event
- Shown on your booking page, if you choose
- Plans drifting off schedule, ranked by what they’re worth
Treatment records — all 7
- A face and body zone map
- Settings for eight modalities, and Fitzpatrick type
- The last visit’s settings copied in one tap
- Sign to lock, with addenda after
- Your own step-up limits, with a warning before you pass one
- Progress charts on the profile
- Export as CSV
Patch tests — all 4
- Recorded and read
- Required by the services that need one
- A waiting time and how long a result stays valid
- Block the booking, or just warn
Treatment proposals — 3 of 4
- Options with prices, photos and a note
- A deposit, and a discount for paying in full
- Accepted with an e-signature, then booked and paid online
- Unanswered and expiring proposals flagged to follow up
Pre- and post-care steps — all 5
- Steps timed before and after each visit
- Sent by app notification or email, or shown only
- Staff-only steps
- A starter library to begin from
- A Care Plan screen in the client app
Client photos — 4 of 5
- Standard angles, with a ghost of the last photo
- Before, after and progress shots
- Side-by-side and slider compare
- A photo release the client can revoke
- Turned into a social post draft
The client app — 9 of 10
- A dashboard with pinned specials and upcoming visits
- Book, move, cancel, repeat or join the waitlist
- Forms filled and signed
- Gift cards to view and buy, and packages
- Purchases, receipts and paying a balance
- Proposals, care plan and an event countdown
- A skin journey, if they opt in
- Specials and your products
- Your policies
- Memberships to join, manage or cancel

Messages & texts

Appointment reminders — all 4
- Sent automatically, as many hours before as you choose
- By text where the client agreed, otherwise by email
- A link to move or cancel in every reminder
- Booking confirmations by email
Two-way messaging — all 3
- One thread per client, text and email together
- Reply on either channel
- A notification when a client writes
Marketing sends — 4 of 5
- Email to every client, or to those with a visit coming up
- Text sends, with the cost in segments shown first
- Consent and opt-outs enforced on every send
- A special sent with its booking link
- Only to the clients a special applies to
Marketing texts per month — Email only
Extra texts — From $35
Automatic credit top-ups
Your own toll-free texting number
Local phone number — $49 + $10/mo

Money

Card payments through your own Stripe account — all 5
- Payouts straight to your own bank
- Tap to Pay on your own phone, with tip presets
- Charge a saved card
- Pay part or all of a bill with a gift card
- Receipts that name each discount and tip
Invoices — all 10
- Built from services, retail products or your own lines
- Emailed with a pay link
- Clients tip on the pay link — even after paying
- Partial payments
- Cash, card machine and other payments recorded
- Tips kept separate from what the service earned
- Sales tax, with your state’s rate suggested
- Discounts and promo codes at checkout
- A mistaken payment reversed, or a bill voided
- Outstanding, collected and tips at a glance
Deposits and no-show protection — all 4
- Deposits by percent or a fixed amount
- A card saved with nothing charged
- No-show and late-cancellation fees, offered — never automatic
- Your cancellation policy shown at booking
Gift cards — 7 of 9
- Sold online from your booking page
- Issued or given at the desk
- The code emailed to the recipient, with resend
- Full balance history on every card
- Lock a card
- Outstanding balance across all cards
- Clients see their cards and balances in the app
- Buy a card, get a bonus card
- Promotional credit with its own expiry, tracked apart
Prepaid packages — all 4
- Bundles that show the client what they save
- Sold from the client’s profile
- Bought online from your booking page
- What’s left in every package, used at checkout
Memberships and recurring plans
Product inventory — 8 of 9
- Stock levels with reorder points
- Low-stock alerts
- A run-out forecast from upcoming bookings
- Back-bar stock: restock, transfer, adjust
- An order-more link to your supplier
- Inventory value at cost
- Retail on the bill, with stock moved when it’s paid
- Products shown on your booking page and in the client app
- Stock per location

Specials

Ready-made specials — 4 of 13
- Promo code
- Open deal
- First visit
- Birthday
- Win-back
- Rebook reward
- Off-peak
- Last-minute opening
- Bundle / free add-on
- Provider intro pricing
- Loyalty punch card
- Refer a friend
- Gift card bonus
What a special can give — 3 of 6
- Percent off
- Amount off
- A special price
- A free service
- A bonus gift card
- Credit for the client who referred a friend
Who and when it applies — 6 of 11
- Start and end dates
- Only certain services
- Minimum spend
- Retail products too, at checkout
- A cap on total uses
- A limit per client
- Only on certain days and hours
- Only when booked within hours of the start
- Only with certain providers
- Only when services are booked together
- Combined with membership pricing
Where clients see it — 7 of 11
- A Specials section on your booking page
- The client app’s Specials page
- Pinned to the client app’s dashboard
- A promo code field at booking and checkout
- Every discount listed by name on the bill
- A struck-through price where the deal applies to everyone
- Sent to your clients in a marketing message
- Sent only to the clients it applies to
- Sent automatically, once per client
- Attached to a tracked marketing link
- Single-use code batches, exported as CSV
Running a special — all 5
- Built from a template, never a blank rule
- A live preview of the card clients will see
- Live, scheduled, paused and ended at a glance
- Pause, resume, end tonight or archive
- Uses counted against the cap you set
Specials Insights

Reports & growth

Dashboard — all 6
- This month’s revenue, appointments, clients and completed visits
- Today’s schedule
- Top services, and patch tests waiting to be read
- Quick actions for the jobs you do most
- Any report as a card, switchable
- A getting-started checklist
Reports — 15 of 17
- A business summary against the period before
- Revenue over time, actual against expected
- Revenue by service, and average ticket
- Appointments by status
- Cancellation and no-show rate
- Waitlist offers, by wave and by trigger
- Busiest days and hours
- Service popularity
- New clients, rebooking and retention
- Top clients by spend
- Treatment plan adoption, completion and revenue
- Proposal conversion and decline reasons
- Low stock, product usage and back-bar consumption
- Service margin per chair hour
- Lash fill cadence and retention
- Room and equipment utilization
- Revenue and appointments by team member
Referral partners — all 5
- Invite a partner by page address or email
- Refer a client from their profile — no client data shared
- The client gets it by email and in their app
- Referrals sent, and bookings that came back
- A private note on each partner
Opportunity engine
Pricing and capacity advisor

Marketing & social

Marketing links with booking attribution
Review requests
Local SEO and listing consistency
Social media

Team & account

Staff roster and invites
Roles you define, with their own permissions
Security — all 2
- Two-factor authentication, enforced on your data itself
- Active sessions, and sign out other devices
Setup and help — all 4
- A guided setup
- A getting-started checklist and how-to guides
- Notifications chosen by event and by channel
- Run more than one business on one login
Photo and video storage — 10 GB
iPhone, Android, tablet and web
Monthly or annual billing

Pro

$48/mo

Booking & schedule

Appointment calendar — 10 of 13
- Day, week and month views
- Team day view, a column per person
- Tap an empty slot to book it
- Several services in one booking, with custom durations
- Time blocks for lunch, admin and errands
- Warnings for overlaps and time outside your hours
- Symbols for a first visit, a plan session or a repeat
- Check-in and check-out, with wait time
- Booked, confirmed, completed, cancelled and no-show
- A list of past visits nobody closed out
- Reassign a booking to another provider
- A warning when a booking falls outside someone’s shift
- Live sync across every device signed in
Services and add-ons — all 3
- Services with add-ons, durations and prices
- A starter menu priced as you tick it
- Appointment tools switched on per business
Branded booking site — 9 of 11
- Eight designs
- Edit on the page, with three colors and a saved palette
- Twenty sections you show or hide
- Your own subdomain, a publish switch and a preview link
- Your own terms, privacy, cancellation and returns pages
- Structured data for search, from what you published
- Gift cards and packages sold online
- A share kit: link, QR code and a printable sign
- A memberships section clients join from
- Clients choose who they book with
- Every location on one page
Clients book and manage themselves — all 5
- Book from the same availability your calendar shows
- Repeating visits, every 1 to 12 weeks
- Move or cancel online, with the notice you require
- A no-login link to manage an appointment
- Add the visit to their Google or Apple calendar
Waitlist — all 5
- Clients join for a date and a window of time
- Tell the waitlist when a slot frees up
- One-tap claim links — the first to confirm gets the slot
- Offers sent automatically when someone cancels
- Quiet hours, a daily cap and a second wave
Connected businesses — all 3
- Each other’s bookings shown as busy time
- A shared booking page for the suite
- Invite, accept or disconnect whenever you like
Multiple locations
Rooms and equipment
Staff scheduling

Clients

Client records — all 9
- Search by name, email or phone
- Every visit on one timeline, with total spent
- Timestamped notes
- A care goal: preferred services and how often
- Birthdays on file
- Text and email consent recorded
- Cards on file, gift cards and packages on the profile
- Import from a spreadsheet or another booking system
- Archive and restore
Intake and consent forms — all 9
- A form builder with required and signed questions
- Intake, consent, waiver, policy and photo-release forms
- Seven ready-made templates
- Several forms sent in one no-login link
- Filled in person at the desk
- A typed, timestamped e-signature that freezes the form
- An alert when a client booked in the next 48 hours hasn’t signed
- Health questions asked again before each visit
- Rules that warn about or block a booking from intake answers
Treatment plans — all 6
- Sessions, spacing, a bundle price and milestones
- Recommended products with the plan
- Progress on the profile, with an overdue badge
- Counted back from a wedding or an event
- Shown on your booking page, if you choose
- Plans drifting off schedule, ranked by what they’re worth
Treatment records — all 7
- A face and body zone map
- Settings for eight modalities, and Fitzpatrick type
- The last visit’s settings copied in one tap
- Sign to lock, with addenda after
- Your own step-up limits, with a warning before you pass one
- Progress charts on the profile
- Export as CSV
Patch tests — all 4
- Recorded and read
- Required by the services that need one
- A waiting time and how long a result stays valid
- Block the booking, or just warn
Treatment proposals — all 4
- Options with prices, photos and a note
- A deposit, and a discount for paying in full
- Accepted with an e-signature, then booked and paid online
- Unanswered and expiring proposals flagged to follow up
Pre- and post-care steps — all 5
- Steps timed before and after each visit
- Sent by app notification or email, or shown only
- Staff-only steps
- A starter library to begin from
- A Care Plan screen in the client app
Client photos — all 5
- Standard angles, with a ghost of the last photo
- Before, after and progress shots
- Side-by-side and slider compare
- A photo release the client can revoke
- Turned into a social post draft
The client app — all 10
- A dashboard with pinned specials and upcoming visits
- Book, move, cancel, repeat or join the waitlist
- Forms filled and signed
- Gift cards to view and buy, and packages
- Purchases, receipts and paying a balance
- Proposals, care plan and an event countdown
- A skin journey, if they opt in
- Specials and your products
- Your policies
- Memberships to join, manage or cancel

Messages & texts

Appointment reminders — all 4
- Sent automatically, as many hours before as you choose
- By text where the client agreed, otherwise by email
- A link to move or cancel in every reminder
- Booking confirmations by email
Two-way messaging — all 3
- One thread per client, text and email together
- Reply on either channel
- A notification when a client writes
Marketing sends — all 5
- Email to every client, or to those with a visit coming up
- Text sends, with the cost in segments shown first
- Consent and opt-outs enforced on every send
- A special sent with its booking link
- Only to the clients a special applies to
Marketing texts per month — 500
Extra texts — From $35
Automatic credit top-ups
Your own toll-free texting number
Local phone number — $49 + $10/mo

Money

Card payments through your own Stripe account — all 5
- Payouts straight to your own bank
- Tap to Pay on your own phone, with tip presets
- Charge a saved card
- Pay part or all of a bill with a gift card
- Receipts that name each discount and tip
Invoices — all 10
- Built from services, retail products or your own lines
- Emailed with a pay link
- Clients tip on the pay link — even after paying
- Partial payments
- Cash, card machine and other payments recorded
- Tips kept separate from what the service earned
- Sales tax, with your state’s rate suggested
- Discounts and promo codes at checkout
- A mistaken payment reversed, or a bill voided
- Outstanding, collected and tips at a glance
Deposits and no-show protection — all 4
- Deposits by percent or a fixed amount
- A card saved with nothing charged
- No-show and late-cancellation fees, offered — never automatic
- Your cancellation policy shown at booking
Gift cards — all 9
- Sold online from your booking page
- Issued or given at the desk
- The code emailed to the recipient, with resend
- Full balance history on every card
- Lock a card
- Outstanding balance across all cards
- Clients see their cards and balances in the app
- Buy a card, get a bonus card
- Promotional credit with its own expiry, tracked apart
Prepaid packages — all 4
- Bundles that show the client what they save
- Sold from the client’s profile
- Bought online from your booking page
- What’s left in every package, used at checkout
Memberships and recurring plans — all 7
- Billed weekly, monthly, quarterly or yearly
- Included services and products, a member discount and perks
- Monthly and annual recurring revenue at a glance
- Price locked in at sign-up
- Pause, resume or cancel a member
- Clients join online and cancel themselves
- What a member’s plan covers, shown as you book
Product inventory — 8 of 9
- Stock levels with reorder points
- Low-stock alerts
- A run-out forecast from upcoming bookings
- Back-bar stock: restock, transfer, adjust
- An order-more link to your supplier
- Inventory value at cost
- Retail on the bill, with stock moved when it’s paid
- Products shown on your booking page and in the client app
- Stock per location

Specials

Ready-made specials — all 13
- Promo code
- Open deal
- First visit
- Birthday
- Win-back
- Rebook reward
- Off-peak
- Last-minute opening
- Bundle / free add-on
- Provider intro pricing
- Loyalty punch card
- Refer a friend
- Gift card bonus
What a special can give — all 6
- Percent off
- Amount off
- A special price
- A free service
- A bonus gift card
- Credit for the client who referred a friend
Who and when it applies — all 11
- Start and end dates
- Only certain services
- Minimum spend
- Retail products too, at checkout
- A cap on total uses
- A limit per client
- Only on certain days and hours
- Only when booked within hours of the start
- Only with certain providers
- Only when services are booked together
- Combined with membership pricing
Where clients see it — all 11
- A Specials section on your booking page
- The client app’s Specials page
- Pinned to the client app’s dashboard
- A promo code field at booking and checkout
- Every discount listed by name on the bill
- A struck-through price where the deal applies to everyone
- Sent to your clients in a marketing message
- Sent only to the clients it applies to
- Sent automatically, once per client
- Attached to a tracked marketing link
- Single-use code batches, exported as CSV
Running a special — all 5
- Built from a template, never a blank rule
- A live preview of the card clients will see
- Live, scheduled, paused and ended at a glance
- Pause, resume, end tonight or archive
- Uses counted against the cap you set
Specials Insights — all 8
- A funnel from views to book clicks, bookings, completed and paid
- Discount given, money collected, and gross against net
- Uses reserved, redeemed and released — and the no-show rate
- New clients won, what they’ve spent since, and whether they came back
- Average ticket and add-on attach rate with the special
- For off-peak: how full the targeted hours got, against the weeks before
- Results by code, by service and by channel — booking page, client app, tracked link or the desk
- Every figure marked measured or estimated

Reports & growth

Dashboard — all 6
- This month’s revenue, appointments, clients and completed visits
- Today’s schedule
- Top services, and patch tests waiting to be read
- Quick actions for the jobs you do most
- Any report as a card, switchable
- A getting-started checklist
Reports — 15 of 17
- A business summary against the period before
- Revenue over time, actual against expected
- Revenue by service, and average ticket
- Appointments by status
- Cancellation and no-show rate
- Waitlist offers, by wave and by trigger
- Busiest days and hours
- Service popularity
- New clients, rebooking and retention
- Top clients by spend
- Treatment plan adoption, completion and revenue
- Proposal conversion and decline reasons
- Low stock, product usage and back-bar consumption
- Service margin per chair hour
- Lash fill cadence and retention
- Room and equipment utilization
- Revenue and appointments by team member
Referral partners — all 5
- Invite a partner by page address or email
- Refer a client from their profile — no client data shared
- The client gets it by email and in their app
- Referrals sent, and bookings that came back
- A private note on each partner
Opportunity engine — all 14
- Revenue upside, and money leaking or tied up
- Lapsed clients, and clients who left without rebooking
- Clients overdue against their own care goal
- Stalled treatment plans, and event plans running out of time
- Upcoming birthdays
- Unanswered or expiring proposals
- Services to cross-sell, and add-ons rarely attached
- Retail for clients already using the product
- Clients a membership would suit
- Thin service margins
- Unused stock and overstock
- What no-shows and late cancellations cost you
- Quiet hours, with an off-peak special drafted
- A nudge sent from the card
Pricing and capacity advisor — 4 of 5
- Price rises backed by real demand
- Learns from your own past price rises
- Services that are booked out — a waitlist counts as demand
- The lowest margin per chair hour
- Capacity read from the staff rota and each site’s hours

Marketing & social

Marketing links with booking attribution — all 7
- Short links you can share anywhere
- To the booking flow, your page or any address
- Tagged with source, medium and campaign
- Clicks, bookings and revenue for every link
- Conversion rate, and the bookings each link produced
- Bot and link-preview clicks filtered out
- A special attached to a link
Review requests — all 3
- Your review link saved once
- One-tap requests by text or email
- Aimed at recent clients not yet asked, skipping opt-outs
Local SEO and listing consistency — all 4
- A tracker of what each directory shows for you
- Name, address and phone mismatches flagged
- Verified, mismatched and not-started at a glance
- Community groups, with their posting rules
Social media — all 10
- Your business accounts connected once
- One composer for every account
- Posts, short videos and stories
- Every post checked against each network’s limits
- A media library with search and tags
- Followers, reach, likes and plays for each account
- Live stories, shared again in a tap
- Each post’s reach, plays and comments
- Replies to comments sent from EstiSuite
- A history of everything posted, by network

Team & account

Staff roster and invites
Roles you define, with their own permissions
Security — all 2
- Two-factor authentication, enforced on your data itself
- Active sessions, and sign out other devices
Setup and help — all 4
- A guided setup
- A getting-started checklist and how-to guides
- Notifications chosen by event and by channel
- Run more than one business on one login
Photo and video storage — 50 GB
iPhone, Android, tablet and web
Monthly or annual billing

Max

$120/mo

Booking & schedule

Appointment calendar — all 13
- Day, week and month views
- Team day view, a column per person
- Tap an empty slot to book it
- Several services in one booking, with custom durations
- Time blocks for lunch, admin and errands
- Warnings for overlaps and time outside your hours
- Symbols for a first visit, a plan session or a repeat
- Check-in and check-out, with wait time
- Booked, confirmed, completed, cancelled and no-show
- A list of past visits nobody closed out
- Reassign a booking to another provider
- A warning when a booking falls outside someone’s shift
- Live sync across every device signed in
Services and add-ons — all 3
- Services with add-ons, durations and prices
- A starter menu priced as you tick it
- Appointment tools switched on per business
Branded booking site — all 11
- Eight designs
- Edit on the page, with three colors and a saved palette
- Twenty sections you show or hide
- Your own subdomain, a publish switch and a preview link
- Your own terms, privacy, cancellation and returns pages
- Structured data for search, from what you published
- Gift cards and packages sold online
- A share kit: link, QR code and a printable sign
- A memberships section clients join from
- Clients choose who they book with
- Every location on one page
Clients book and manage themselves — all 5
- Book from the same availability your calendar shows
- Repeating visits, every 1 to 12 weeks
- Move or cancel online, with the notice you require
- A no-login link to manage an appointment
- Add the visit to their Google or Apple calendar
Waitlist — all 5
- Clients join for a date and a window of time
- Tell the waitlist when a slot frees up
- One-tap claim links — the first to confirm gets the slot
- Offers sent automatically when someone cancels
- Quiet hours, a daily cap and a second wave
Connected businesses — all 3
- Each other’s bookings shown as busy time
- A shared booking page for the suite
- Invite, accept or disconnect whenever you like
Multiple locations — all 3
- Each site with its own hours
- Staff assigned to the sites they work at
- The calendar filtered by location
Rooms and equipment — all 3
- Rooms and machines, each with a capacity
- A booking held off while what it needs is busy
- Scheduled downtime for equipment
Staff scheduling — all 2
- A weekly rota by person and location
- Overlap warnings and hours totals

Clients

Client records — all 9
- Search by name, email or phone
- Every visit on one timeline, with total spent
- Timestamped notes
- A care goal: preferred services and how often
- Birthdays on file
- Text and email consent recorded
- Cards on file, gift cards and packages on the profile
- Import from a spreadsheet or another booking system
- Archive and restore
Intake and consent forms — all 9
- A form builder with required and signed questions
- Intake, consent, waiver, policy and photo-release forms
- Seven ready-made templates
- Several forms sent in one no-login link
- Filled in person at the desk
- A typed, timestamped e-signature that freezes the form
- An alert when a client booked in the next 48 hours hasn’t signed
- Health questions asked again before each visit
- Rules that warn about or block a booking from intake answers
Treatment plans — all 6
- Sessions, spacing, a bundle price and milestones
- Recommended products with the plan
- Progress on the profile, with an overdue badge
- Counted back from a wedding or an event
- Shown on your booking page, if you choose
- Plans drifting off schedule, ranked by what they’re worth
Treatment records — all 7
- A face and body zone map
- Settings for eight modalities, and Fitzpatrick type
- The last visit’s settings copied in one tap
- Sign to lock, with addenda after
- Your own step-up limits, with a warning before you pass one
- Progress charts on the profile
- Export as CSV
Patch tests — all 4
- Recorded and read
- Required by the services that need one
- A waiting time and how long a result stays valid
- Block the booking, or just warn
Treatment proposals — all 4
- Options with prices, photos and a note
- A deposit, and a discount for paying in full
- Accepted with an e-signature, then booked and paid online
- Unanswered and expiring proposals flagged to follow up
Pre- and post-care steps — all 5
- Steps timed before and after each visit
- Sent by app notification or email, or shown only
- Staff-only steps
- A starter library to begin from
- A Care Plan screen in the client app
Client photos — all 5
- Standard angles, with a ghost of the last photo
- Before, after and progress shots
- Side-by-side and slider compare
- A photo release the client can revoke
- Turned into a social post draft
The client app — all 10
- A dashboard with pinned specials and upcoming visits
- Book, move, cancel, repeat or join the waitlist
- Forms filled and signed
- Gift cards to view and buy, and packages
- Purchases, receipts and paying a balance
- Proposals, care plan and an event countdown
- A skin journey, if they opt in
- Specials and your products
- Your policies
- Memberships to join, manage or cancel

Messages & texts

Appointment reminders — all 4
- Sent automatically, as many hours before as you choose
- By text where the client agreed, otherwise by email
- A link to move or cancel in every reminder
- Booking confirmations by email
Two-way messaging — all 3
- One thread per client, text and email together
- Reply on either channel
- A notification when a client writes
Marketing sends — all 5
- Email to every client, or to those with a visit coming up
- Text sends, with the cost in segments shown first
- Consent and opt-outs enforced on every send
- A special sent with its booking link
- Only to the clients a special applies to
Marketing texts per month — 1,500
Extra texts — From $35
Automatic credit top-ups
Your own toll-free texting number
Local phone number — $49 + $10/mo

Money

Card payments through your own Stripe account — all 5
- Payouts straight to your own bank
- Tap to Pay on your own phone, with tip presets
- Charge a saved card
- Pay part or all of a bill with a gift card
- Receipts that name each discount and tip
Invoices — all 10
- Built from services, retail products or your own lines
- Emailed with a pay link
- Clients tip on the pay link — even after paying
- Partial payments
- Cash, card machine and other payments recorded
- Tips kept separate from what the service earned
- Sales tax, with your state’s rate suggested
- Discounts and promo codes at checkout
- A mistaken payment reversed, or a bill voided
- Outstanding, collected and tips at a glance
Deposits and no-show protection — all 4
- Deposits by percent or a fixed amount
- A card saved with nothing charged
- No-show and late-cancellation fees, offered — never automatic
- Your cancellation policy shown at booking
Gift cards — all 9
- Sold online from your booking page
- Issued or given at the desk
- The code emailed to the recipient, with resend
- Full balance history on every card
- Lock a card
- Outstanding balance across all cards
- Clients see their cards and balances in the app
- Buy a card, get a bonus card
- Promotional credit with its own expiry, tracked apart
Prepaid packages — all 4
- Bundles that show the client what they save
- Sold from the client’s profile
- Bought online from your booking page
- What’s left in every package, used at checkout
Memberships and recurring plans — all 7
- Billed weekly, monthly, quarterly or yearly
- Included services and products, a member discount and perks
- Monthly and annual recurring revenue at a glance
- Price locked in at sign-up
- Pause, resume or cancel a member
- Clients join online and cancel themselves
- What a member’s plan covers, shown as you book
Product inventory — all 9
- Stock levels with reorder points
- Low-stock alerts
- A run-out forecast from upcoming bookings
- Back-bar stock: restock, transfer, adjust
- An order-more link to your supplier
- Inventory value at cost
- Retail on the bill, with stock moved when it’s paid
- Products shown on your booking page and in the client app
- Stock per location

Specials

Ready-made specials — all 13
- Promo code
- Open deal
- First visit
- Birthday
- Win-back
- Rebook reward
- Off-peak
- Last-minute opening
- Bundle / free add-on
- Provider intro pricing
- Loyalty punch card
- Refer a friend
- Gift card bonus
What a special can give — all 6
- Percent off
- Amount off
- A special price
- A free service
- A bonus gift card
- Credit for the client who referred a friend
Who and when it applies — all 11
- Start and end dates
- Only certain services
- Minimum spend
- Retail products too, at checkout
- A cap on total uses
- A limit per client
- Only on certain days and hours
- Only when booked within hours of the start
- Only with certain providers
- Only when services are booked together
- Combined with membership pricing
Where clients see it — all 11
- A Specials section on your booking page
- The client app’s Specials page
- Pinned to the client app’s dashboard
- A promo code field at booking and checkout
- Every discount listed by name on the bill
- A struck-through price where the deal applies to everyone
- Sent to your clients in a marketing message
- Sent only to the clients it applies to
- Sent automatically, once per client
- Attached to a tracked marketing link
- Single-use code batches, exported as CSV
Running a special — all 5
- Built from a template, never a blank rule
- A live preview of the card clients will see
- Live, scheduled, paused and ended at a glance
- Pause, resume, end tonight or archive
- Uses counted against the cap you set
Specials Insights — all 8
- A funnel from views to book clicks, bookings, completed and paid
- Discount given, money collected, and gross against net
- Uses reserved, redeemed and released — and the no-show rate
- New clients won, what they’ve spent since, and whether they came back
- Average ticket and add-on attach rate with the special
- For off-peak: how full the targeted hours got, against the weeks before
- Results by code, by service and by channel — booking page, client app, tracked link or the desk
- Every figure marked measured or estimated

Reports & growth

Dashboard — all 6
- This month’s revenue, appointments, clients and completed visits
- Today’s schedule
- Top services, and patch tests waiting to be read
- Quick actions for the jobs you do most
- Any report as a card, switchable
- A getting-started checklist
Reports — all 17
- A business summary against the period before
- Revenue over time, actual against expected
- Revenue by service, and average ticket
- Appointments by status
- Cancellation and no-show rate
- Waitlist offers, by wave and by trigger
- Busiest days and hours
- Service popularity
- New clients, rebooking and retention
- Top clients by spend
- Treatment plan adoption, completion and revenue
- Proposal conversion and decline reasons
- Low stock, product usage and back-bar consumption
- Service margin per chair hour
- Lash fill cadence and retention
- Room and equipment utilization
- Revenue and appointments by team member
Referral partners — all 5
- Invite a partner by page address or email
- Refer a client from their profile — no client data shared
- The client gets it by email and in their app
- Referrals sent, and bookings that came back
- A private note on each partner
Opportunity engine — all 14
- Revenue upside, and money leaking or tied up
- Lapsed clients, and clients who left without rebooking
- Clients overdue against their own care goal
- Stalled treatment plans, and event plans running out of time
- Upcoming birthdays
- Unanswered or expiring proposals
- Services to cross-sell, and add-ons rarely attached
- Retail for clients already using the product
- Clients a membership would suit
- Thin service margins
- Unused stock and overstock
- What no-shows and late cancellations cost you
- Quiet hours, with an off-peak special drafted
- A nudge sent from the card
Pricing and capacity advisor — all 5
- Price rises backed by real demand
- Learns from your own past price rises
- Services that are booked out — a waitlist counts as demand
- The lowest margin per chair hour
- Capacity read from the staff rota and each site’s hours

Marketing & social

Marketing links with booking attribution — all 7
- Short links you can share anywhere
- To the booking flow, your page or any address
- Tagged with source, medium and campaign
- Clicks, bookings and revenue for every link
- Conversion rate, and the bookings each link produced
- Bot and link-preview clicks filtered out
- A special attached to a link
Review requests — all 3
- Your review link saved once
- One-tap requests by text or email
- Aimed at recent clients not yet asked, skipping opt-outs
Local SEO and listing consistency — all 4
- A tracker of what each directory shows for you
- Name, address and phone mismatches flagged
- Verified, mismatched and not-started at a glance
- Community groups, with their posting rules
Social media — all 10
- Your business accounts connected once
- One composer for every account
- Posts, short videos and stories
- Every post checked against each network’s limits
- A media library with search and tags
- Followers, reach, likes and plays for each account
- Live stories, shared again in a tap
- Each post’s reach, plays and comments
- Replies to comments sent from EstiSuite
- A history of everything posted, by network

Team & account

Staff roster and invites — all 4
- Invite, re-invite or revoke
- Choose who performs each service
- Clients pick a provider, in the app and online
- “My schedule today” for each person
Roles you define, with their own permissions — all 2
- Custom roles with the permissions you choose
- Actions locked to the owner
Security — all 2
- Two-factor authentication, enforced on your data itself
- Active sessions, and sign out other devices
Setup and help — all 4
- A guided setup
- A getting-started checklist and how-to guides
- Notifications chosen by event and by channel
- Run more than one business on one login
Photo and video storage — 100 GB
iPhone, Android, tablet and web
Monthly or annual billing

Extras

Two things you can add to any plan.

Neither is required. Both are bought inside EstiSuite, in USD, and neither changes what your plan includes.

Add-on · all plans

Local phone number

$49 once, then $10 a month

A local texting number registered to your business instead of a toll-free one. Includes the carrier registration; approval usually takes one to four weeks.

Prepaid · all plans

Text credits

Spent only after your monthly allowance is used up, and they never expire. Switch on automatic top-ups with a monthly ceiling you set, or buy a pack when you need one. On Basic, which includes no marketing texts, credits are how you send them.

500 texts $35
1,000 texts 5% off $66.50
2,500 texts 10% off $157.50
5,000 texts 20% off $280

Before you decide

The money questions, answered plainly.

How do payments work, and who holds the money?

You connect your own Stripe account and charges run directly on it, which makes you the merchant of record. Payouts go to your bank on Stripe’s schedule, you own any disputes, and the tax record is in your name. Money from your clients never sits on an EstiSuite balance, and because Stripe bills you directly there is no middleman between you and your own takings.

What does EstiSuite charge on top of my payments?

Nothing. EstiSuite takes 0% of your bookings, your retail and your tips — your monthly subscription is the whole of what you pay us, whether you take one payment a month or a thousand. The only fee on a card payment is Stripe’s own processing fee, currently 2.9% + 30¢ per online payment in the US, which Stripe charges on your own account and keeps. Stripe’s rates vary by country and are set by Stripe, so stripe.com/pricing is always the current word.

Is there a per-booking or per-client fee?

No. Clients, appointments, services, forms and appointment reminders are unlimited on every plan. We deliberately do not charge per booking, because a pricing model that costs you more the busier you get is one that penalises the thing the software is supposed to help with.

Can I pay for the year instead of monthly?

Yes. Every plan can be billed monthly or once a year, and a year costs the same as ten months — so paying up front gives you two months free, which works out to $20, $40 and $100 a month for the three plans. You can switch between the two from Billing.

What happens when I use up my monthly texts?

Buy a prepaid pack of text credits — from $35 for 500 — and keep sending. Credits are only spent once your monthly allowance is gone, and they never expire. You can also turn on automatic top-ups with a monthly ceiling you set. On Basic, which includes no marketing texts, credits are how you send them at all; appointment reminders are never counted on any plan.

Do appointment reminders count against my text allowance?

Never, on any plan. The monthly allowance covers marketing and one-off texts you choose to send. Appointment reminders are the product doing its job, and metering them would cost you no-shows.

What happens to my booking page if I cancel?

Cancelling ends your billing at the end of the period you have already paid for, and takes your public booking page down at the same time so it can’t keep accepting bookings you may not be around to honor. Your services, products and reviews are kept, not deleted.

Can I add my team?

On the Max plan you can invite staff by email, publish rotas, control which services each person is eligible to perform, and define your own roles — “Front desk”, “Senior therapist” — each with exactly the permissions you choose. Every plan lets an owner lock specific actions to owner-only.

Start on the plan that fits today.

Move up or down whenever your business changes — you manage it yourself, and nothing is locked behind a call with sales.

Get started See pricing

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Straightforward monthly pricing. No cut of your bookings.

Plans

Basic

Pro

Max

Included with every plan

What it costs to take a payment.

What's in each plan.

Basic

Booking & schedule

Clients

Messages & texts

Money

Specials

Reports & growth

Marketing & social

Team & account

Pro

Booking & schedule

Clients

Messages & texts

Money

Specials

Reports & growth

Marketing & social

Team & account

Max

Booking & schedule

Clients

Messages & texts

Money

Specials

Reports & growth

Marketing & social

Team & account

Two things you can add to any plan.

Local phone number

Text credits

The money questions, answered plainly.

Start on the plan that fits today.